Isabelle & Aude- the ladies of MuMu. It is my pleasure to introduce you to these two successful career women who have most recently taken the full leap into entrepreneurship in a foreign land. Like many of us, they are continually learning how to navigate the waters of this new life, balancing an accessories brand, family, hobbies, friendships and self-care. Running a business is no easy task, but Isabelle and Aude have been rewarded with each other- a business partnership that has been based on mutual trust, respect and self-awareness. What I admire most, is their natural inclination to support other women, taking the initiative to connect and motivate the creative and entrepreneurial community. 
 
Now that you’ve gotten to know Isabelle, I would like to introduce you to the brand and Aude co-founder of MuMu!

​Isabelle & Aude- the ladies of MuMu, two successful career women who have most recently taken the full leap into entrepreneurship in a foreign land. Like many of us, they are continually learning how to navigate the waters of this new life, balancing an accessories brand, family, hobbies, friendships, and self-care. Running a business is no easy task, but Isabelle and Aude have been rewarded with each other- a business partnership that has been based on mutual trust, respect and self-awareness. What I admire most, is their natural inclination to support other women in the entrepreneurial and creative community, taking the initiative to connect and collaborate in Shanghai and beyond. 
 
Now it’s your turn to get to know these ladies more! First, let's meet Isabelle!

​Travel “Before Corona” seems like a world away. Travel, that is, to other countries- at least for me, and Siargao was the last place I’d visited outside of China. A beautiful, unspoiled Philippine island that I’d dreamed of visiting, and then in February 2020 finally did so with my sister and friend.

It was the first in a very long time that I’d traveled with company other than my boyfriend. And us girls had a fantastic time on the teardrop-shaped island of Siargao (even though the coronavirus outbreak had begun in China). Early on in our trip, we underestimated COVID’s impending worldwide catastrophe, but as the days went by, and we frolicked on the beach, hopped the waves, and basked in the surfer vibes that Siargao so generously bestows upon its visitors, it became evident that something big in the world was happening. And our sunny days gradually became overshadowed by concern and confusion. When I think of our trip to Siargao, it seems somewhat of a blur until I look at pictures from our time there. They bring back pleasant memories of our vacation almost lost. 
 
Sighs, a moment of silence for the times when we freely traversed our Earth.